Writing and Editing
I created a press release for Pedometer Plus Pro, a new step-tracking app. I highlighted product features and interviewed the founder to bring relatable storytelling into the marketing to help drive downloads and increase engagement.
New Product Launch: Pedometer Plus Pro: Pedometer Plus Pro step-tracking app continues the success of the high-rated Pedometer Plus app… [read more]
For a colleague, I revised a writing assignment comparing primary, secondary and tertiary sources around the subject of Albert Camus’ writing. I edited the text for readability and content, shortening sentences, removing colloquialisms and rearranging information.
In 1939, Camus traveled to Kabylia, Algeria to report on the drought-stricken conditions. His writing pushed for France to release its colonial holdings.… [read more]
This is a short story titled States of Matter, an example of my creative writing. The narrative is based on the main character’s fear and uncertainty when revisiting a childhood friend and realizing their differences.
States of Matter The water is cold, despite its proclaimed warmth by everyone and I try to look strong and eager as the wave hits me. The boy I’m with rushes in, flailing as if the ocean is his home and he’s falling into his own comfortable bed… [read more]
I created copy for a hypothetical ad for Philips Hue Smart Bulbs. I researched the product as well as the parent company and I interviewed a user to understand how specific individuals interact with these light bulbs.
Magazine print campaign for Philips Hue Smart Bulbs Headline: Create Brilliance. Image: Interior of an open floor plan home with soft white light in kitchen, purple and pink lights in living room… [read more]
